L’Oreal Paris and Balmain create lipstick magic

By New You Editorial
Posted On May 05, 2017
L’Oreal Paris and Balmain create lipstick magic

Kim Kardashian’s favorite designer is teaming up with L’Oréal to create an exciting new capsule lipstick collection.

Under Balmain’s Creative Director Olivier Rousteing’s direction, the brand’s Color Riche lipstick is interpreted in three new color themes for a total of 12 new shades that will be available in selected L’Oréal Paris points of sale. The magenta pink is particularly eye-catching. A lipstick jewel edition showcasing the three star shades from the collection will also be available exclusively at Balmain Paris stores and select retailers worldwide. When beauty meets fashion, it is a match made in heaven. Rousteing has been credited with adding an Asian influence to the clothing and continues to push the 70 year old Balmain house in fresh new directions. Loving the plush colors!


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