2018 New You Beauty Awards - Powered by OmegaXL

3 Reasons We Love Melissa McCarthy’s New Holiday Campaign

By Lauren Ford
Posted On Dec 10, 2015
3 Reasons We Love Melissa McCarthy’s New Holiday Campaign

Melissa McCarthy Seven7Melissa McCarthy spreads Christmas cheer in style in her Seven7 holiday campaign. Christmas trees, presents and wreaths, oh my! Here is why we love it!

  1. How far she’s come in her weight loss journey

We don’t know how or when she began this transformation, but she looks damn good. She is down 50 pounds so far and counting. She mentioned that not worrying and stressing about her weight played a big role. McCarthy said on CBS this morning, “I stopped over-analyzing, over-thinking, over-doing anything. “I kind of went back to when I was pregnant and I just stopped constantly being worried about it and I think there’s something to kind of loosening up and not being so nervous and rigid about it that, bizarrely, has worked.” We don’t even need all the details for this one. We are just glad to see the tremendous results from the Spy star.

  1. Its warm and fuzzy Christmas theme

There is something about a home around Christmas time that gives us that fuzzy feel. The campaign is centered around McCarthy and friends decorating their home for the holidays. One of the photos features McCarthy’s friends wrapping her in a string of lights. Friendsgiving is now friends Christmas and we are loving it.

  1. Promo for the plus-sized

It’s not too often you see beautifully creative ads for plus size clothing brands, let alone ads for plus size clothing in general. It is a known fact that most retailers ignore the plus-size market. We live in an era of talking smartphones and cars that can drive themselves, but there’s still no plus-sizes at the nearest department store? And in the off chance that there is a plus size section, the selection is poor compared to the trends in the other sections. So McCarthy took matters into her own hands and started her own clothing line, Seven7, that runs from size four to 28. The Seven7 holiday campaign features printed blouses, long kimonos, and even faux fur accented jackets-everything that is on my Christmas list this year. So four for you McCarthy, you go McCarthy, for giving the plus size industry what it needs and making an awesome holiday campaign out of it.

 

You can find Seven7 clothing at Macy’s, Lane Bryant, HSN and online.

 

Photo Credit: Melissa McCarthy Seven7