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ColourPop Announces Newest Celebrity Collaboration

By Samantha Boden
Posted On Mar 09, 2016
ColourPop Announces Newest Celebrity Collaboration

Cosmetic Company ColourPop, just announced the launch of their newest celebrity collaboration. Actress, model, and style maven Jaime King is teaming up with the beauty brand to launch The Alchemy collection.


The 12-piece collection, created by Jaime, is a color palette inspired by three buildable makeup styles that represent different looks throughout the day. There’s Bare, Day Break, and Night and each set includes three eye shadows, two highlighters, two Lippie Stix, one blush, and two sculpting stix.


Jaime says of her new gig, “I wanted everyone to have something that would literally transform your shadows into MAGIC; a whole different spectrum! With Alchemy, I wanted to create my dream collection that never existed before. A perfectly edited collection of lipsticks, liners, shadows, blush, contour and highlighters that would be literally the ONLY collection a person would need. It was vitally important that each color looked amazing on every race and color of skin. My mantra was that if it didn’t look and make every person feel beautiful – it wasn’t Alchemy.”


Items can be purchased separately for $5-$8 or as a set for $30.  The collection is exclusively sold on colourpop.com.