2018 New You Beauty Awards - Powered by OmegaXL

Ellie Goulding is the new face of Pantene PRO-V

By Sydney Cook
Posted On Mar 21, 2016
Ellie Goulding is the new face of Pantene PRO-V

Brit Award-winning singer-songwriter, Ellie Goulding, has joined forces with Pantene PRO-V to launch their “Strong is Beautiful” campaign.

The hair care brand believes “Goulding embodies Strong is Beautiful perfectly, as she she’s strong, confident and successful in whatever she challenges herself to do – whether it’s hitting it hard in the gym, playing to a packed stadium, or becoming a beauty icon on her own terms.”

Photo Credit: Pantene

The “Love Me Like You Do” singer comments on her collaboration saying, “’When I’m feeling strong I can do whatever I set my mind to. When my hair is strong, I can do anything I want to it without worrying about the damage.”

Goulding confessed that her demanding schedule and quick costume changes have taken a toll on her locks.

“I put my hair through a lot of heat styling and coloring, especially when I’m touring. Up until now, I only used salon brands, but now I’ve discovered Pantene Pro-V there’s no going back. Pantene Pro-V is my ultimate hair savior as it keeps my hair strong and at its most beautiful,” she said.

Ellie also shared her Pantene PRO-V must-haves, which include the Repair & Protect Shampoo and Conditioner inter-changed with the Volume & Body Shampoo and Conditioner. The Volume & Body Hairspray is another staple product Ellie uses to keep her hair looking strong and beautiful.


Cover/Feature Photo Credit: businesswire.com