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Grace Coddington is Tiffany & Co’s Newest Employee

By Tiffany Thomas
Posted On Apr 29, 2016
Grace Coddington is Tiffany & Co’s Newest Employee

Tiffany & Co has added a new employee to their roster.

But not just any regular employee. The luxury jewelry retailer has enlisted creative director of US Vogue, Grace Coddington, to work on a brand advertising campaign for Tiffany & Co.

 

 

 

The campaign is dubbed “Legendary Style” which the brand has said will include “several iconic Tiffany collections.” The campaign will be in the September issue of fashion, lifestyle, travel, and luxury magazines, and promoted across Tiffany’s social media, and digital platforms. The campaign will then run throughout the holiday season.

Coddington’s success cannot be denied, but she is still grateful for the opportunity to work with Tiffany & Co.

“Tiffany – and its famed Blue Box – has always held special meaning for me. To me, this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects.  Each perfectly reflects, in her own way, Tiffany’s most iconic collections.”

The chief brand officer of Tiffany & Co, Caroline Naggiar, also spoke out on the reason behind their choice to work with Grace:

“For generations, Tiffany has defined the true meaning of legendary style. For our latest campaign, we set out to find the best creative talents both behind and in front of the camera, to present our iconic collections. Who better than Grace Coddington, a style legend in her own right, to serve as our creative partner.”

I can’t wait to see what Grace has in store for one of my favorite jewelry brands. I mean, it’s my namesake, of course I love them!

Cover Photo Credit: Splash News