2018 New You Beauty Awards - Powered by OmegaXL

H&M and Olivia Wilde Launch Conscious Exclusive Collection

By Samantha Boden
Posted On Apr 05, 2016
H&M and Olivia Wilde Launch Conscious Exclusive Collection

Yesterday H&M and Conscious Commerce co-founders and best friends, Olivia Wilde and Barbara Burchfield, introduced the new H&M Conscious Exclusive collection. The event also marked the upcoming launch of H&M’s first World Recycle Week.


Conscious Commerce brings attention to companies who Wilde and Burchfield think are doing a lot in terms of changing the way people run their businesses and incorporate consciousness into their business structure.


This is the second year that H&M, Wilde, and Burchfield have teamed up to promote sustainability within the fashion industry.


“H&M is really investing in sustainability and through their Conscious Exclusive line, they are proving that sustainability doesn’t necessarily mean sacrificing style,” said Wilde. “I’m very proud to partner with them for the second year in a row to bring attention to the innovation that is taking place and to bring a collection that is so beautiful, chic, and revolutionary.”


Burchfield says, “The fabrics are better than ever before.”

The H&M Conscious Exclusive collection features clothing and accessories made from more sustainable materials. The collection will be available on April 7th in 165 stores worldwide and online. As part of World Recycle Week, starting April 18th through the 24th, if you bring your old clothes to H&M and recycle them, you will get a 30 percent discount off of new clothes.

Photo: Business Wire