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How to Score a Birkin

By Lauren Ford
Posted On Apr 25, 2016
How to Score a Birkin

Probably the most coveted purse out there, the Hermes Birkin is on every “It Girl’s” must-have list. Why? Because no girl can resist the love of the chase. This is the only bag that money can’t buy.  Hermes utilized the ultimate marketing tactic in their brand strategy: exclusivity.  The Birkin and its little sister the Kelly are only seen on the arms of the A-list celebrities. Which brings us to the age old question. How can us normal folk get our hands on a Birkin?

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Well first things first, you need to have the green. They run anywhere from $11,500 to $150,000 a pop. The most expensive Birkin on the market was a Himalayan crocodile skinned bag priced at a whopping $432,000. But having the money for a Birkin doesn’t mean you can actually get one.

So here are your tips on how to snag the bag:

Build up a relationship at your local Hermes. You can do this by buying other small items before asking about the big “B”.  Nobody except Queen Elizabeth and those on her caliber will get a Birkin bag on their first Hermes visit. So dropping in every now and then and creating a history with the brand is a MUST. It also helps if you have a relationship with Hermes sales associate.

Woo the sales person. Once you have a proven sales history with the brand, the only thing standing between you and your Birkin is the sales associate. Most of the time the sales associates say something along the lines of, “there are none in the back, but you can put your name on the wait list.” Instead of deliberately asking for the bag, shop for something else, engage in conversation with the SA and then casually mention how you would love a bag to match with the other Hermes item you are looking to buy. A Birkin owner told Purseblog, that this is how she got her beloved bag.

Look deserving of the bag. You have to look the part. Walk in there like you already own a Birkin. Have the mindset that you are fabulous and you are the token Birkin girl. Fake it till you make it!

Honestly, getting a Birkin bag is a huge game of luck. With these tips on your side you may have more of an edge than those that don’t know the Hermes tricks. But at the end of the day, it all depends on the inventory of the store and the mood of the SA.

For those of you who don’t want to jump through hoops to spend 11k on a bag, here are some Birkin look a likes.

MICHAEL Michael Kors Hamilton Satchel ($198)

Dooney & Bourke Dillen- Small Priscilla Flap Satchel ($295)

B. Makowsky Classics Rockefeller Large Satchel ($278)

And if you are up for the challenge of seizing this gem of a bag, may the odds be ever in your favor!