Sneak Peek: Lady Gaga Barnes & Noble Commercial
Posted On Nov 13, 2015
Barnes & Noble announced today their national holiday campaign featuring Tony Bennett and Lady Gaga called “You Never Know Who You’ll Meet at Barnes & Noble.” The commercial brings together two internationally renowned musicians whose special relationship perfectly captures the spirit of the holiday season.
The artists have recently completed a sold-out world tour in support of their collaborative album, Cheek To Cheek, which debuted at #1 on Billboard’s Top 200 Album charts and won a Grammy Award. Bennett and Gaga are both avid readers and customers of Barnes & Noble.
Glenn Kaplan, Vice President & Creative Director at Barnes & Noble, explains, ‘Tony Bennett and Lady Gaga are two of the most iconic artists in the world today and we’re thrilled to bring some of their magic to Barnes & Noble customers.’
It’s been reported, the spot was directed by Grammy award-winning Swedish director Jonas Akerlund. Lady Gaga and Akerlund have collaborated on previous projects, making him a perfect choice to bring this story to life.
The 30-second and 60-second versions of this television spot are scheduled to start airing Monday, November 16, across major networks including ABC, NBC Universal and CBS during top-rated network shows like Scandal, The Voice and How to Get Away With Murder. Additionally, the 60-second version will be available on Barnes & Noble’s digital channels starting today, including YouTube.
A top notch production and a delightful holiday message… this bad romance has officially gone jolly. Well played Barnes & Noble.
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