The Most Powerful 4-Inch Smartphone Ever
Posted On Mar 21, 2016
Apple just announced the iPhone SE, a new 4-inch smartphone that offers smaller and cheaper options to the company’s leading iPhone 6 family.
After Apple’s transition to the “bigger is better” concept, the powerhouse technology company has reduced the size of their latest iPhone. With a 4-inch retina screen, the iPhone SE takes the beloved size of Apple’s older 5 model but shares its capabilities with the iPhone 6 generation. The iPhone SE looks small but definitely lives large. Apple describes the new device as “the most powerful 4-inch phone ever.”
The starting price for the iPhone SE is $399 with 16GB of storage. The phone maxes out with 64GB for $100 more. It’ll be available in the traditional white and black shades as well as the regal gold and rose gold tones.
Preorders begin this Thursday, March 24th, and the phone will be available on March 31st.
Apple also announced the release of a new iPad Pro, which too comes in a smaller size. The new super computer, which Apple describes as “the perfect PC replacement,” comes in a 12.9-inch model and a 9.7-inch model. The smaller iPad Pro, with the 9.7 inch Retina display, weighs less than 1 pound, making it more portable than anything that’s come before.
Not just portable – the iPad Pro is incredibly versatile with enhanced features. The pro display makes the new gadget 40% less reflective than the iPad Air 2, Apple’s latest release before introducing the iPad Pro. With only 1.8 reflectivity, the iPad Pro has the least reflective display in the world. Apple’s breakthrough innovative feature is the True Tone display, which measures the lighting surrounding the user and adjusts, cooler or warmer, accordingly.
The pro audio quality includes a 4-speaker system that automatically adjusts the orientation of the high frequencies to the uppermost speakers, no matter how you’re holding the device.
The pro performance attribute allows for better graphics, multitasking with side-by-side screens, and “hey siri.” The camera is the most advanced yet with 4k video shooting, live photos, and a True Tone flash, so skin tones look great regardless of lighting.
Starting prices for the iPad Pro, depending on the size, are $599 and $799 for 32GB. A model with 128GB will be available for $749 and $879, and, for the first time ever, a model with 256GB will be available for $899 and $1,029. The new iPad Pro will be available for preorder on March 24 and for sale on March 31st in four colors — space grey, silver, gold, and rose gold.
Aside from the iPad, as the creator of the bestselling smartwatch, Apple, of course, had to make a few additions to its revolutionary product.
Apple introduced a new spring lineup of bands for the AppleWatch, including woven-nylon wristbands in vibrant colors plus sport and leather bands also in new colors. During the keynote, we, at New You, were all ears to see if there would be any improvements on the wrist tattoo malfunction, but we got nothing!
Apple did announce, however, a major improvement in the price. AppleWatch is set to start at $299 beginning today!
Apple TV also got some enhancements. According to Tim Cook, CEO of Apple, “Apps are the future of television,” which motivated Apple’s implementation of over 5000 apps in the app store.
Some apps include HBO Now, Solar Walk 2, and Brain Pop. Apple TV also includes NCAA March Madness Llive, just in time for the college tournaments, where viewers can watch two games simultaneously and monitor the scores of other games.
Apple TV trumps Netflix with the new addition of the Grubhub app where you can order food from your TV right to your door step. I don’t know about you, but we think” Apple TV and chill” has a nice ring to it. 😉
Another app addition is Cody, which allows you to choose from the Internet’s best workouts, so there’s no excuse for missing Saturday morning yoga – it has moved to your living room.
Aside from the product advancements, Apple announced two initiatives. Apple did not only share a new phone and iPad, but the powerhouse company also introduced Apple Renew with Liam the recycling robot. In short, Liam’s job is to deconstruct old iPhones so the materials could be reused in the world, ultimately, saving natural resources. With Apple Renew, iPhone owners can recycle their phones easily by taking them to an Apple store or visiting Apple.com/recycling to print a pre-paid mailing label.
To kick start their health initiative, Apple launched Research Kit last year with a goal to use technology to solve some of the biggest problems facing medical research. To further this, Apple has implemented Care Kit, which is a framework to build apps that empower people to take an active role in their care.
To conclude the various announcements, Cook shared that today’s product introductions would probably be the last of Apple’s in the Cupertino Town Hall. Apple is planning to move to an unspecified new location with a theater in 2017.
Watch the full Keynote here.