UNICEF Kid Power Los Angeles Event with Camila Alves
Posted On Mar 08, 2016
UNICEF and Target give kids around the United States the power to save lives. By getting active with the UNICEF Kid Power Band (similar to a FitBit), kids go on missions, earn points (by being active), and unlock food packets to send to malnourished children around the world.
The campaign is great. Kids feel like superheroes by saving other children and at the same time, they are moving around and exercising to help save themselves from the obesity epidemic in this country.
The way that the “game” works, is the more you move, the more points you get, which means the more lives you save. There’s an app where you can track your progress, go on missions, and unlock souvenirs. After kids get to a certain amount of points, UNICEF releases a food packet for malnourished children in the developing world.
Athletes such as basketball player Tyson Chandler, baseball player David Ortiz, and soccer player Alex Morgan lead missions in different countries such as Uganda, Burkina Faso, and Haiti.
So far, there are 52,215 Kid Power team members, 1,695,806 points earned, and 156,948 packets of food have been unlocked.
The program has also made its way into classrooms in 15 cities so far. The Kid Power school program promotes fitness and global citizenship in the classroom while helping others. Celebrities and Star Wars characters have gone to schools around the U.S. to promote the campaign. Most recently, model Camila Alves, Chewbacca, and BB-8 attended the Kid Power Los Angeles event and encouraged kids to get up, move, and dance!
Watch the interviews below from the Los Angeles event. We can all learn a thing or two from these children about being active and saving the world!
Camila Alves says even though the kids are so young, they are so passionate about helping others.
Kayleen Walters, VP of Marketing at Lucasfilm, says the kids are so excited and so proud to be a part of it. She said when talking to the kids, it’s really about the fact that they are helping other kids.
UNICEF’s Regional Managing Director, Amber Hill, says 1 in 4 children are inactive and 1 in 4 children in the developing world are malnourished.
The kids of Selma Avenue Elementary School share how excited they are to be a part of the initiative.