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Vine Star the New Face of Calvin Klein

By Sydney Cook
Posted On Apr 28, 2016
Vine Star the New Face of Calvin Klein


Move over Bieber! There’s a new face in town. 21-year-old Vine star and musician, Cameron Dallas is the newest face of Calvin Klein’s ad campaigns.

Dallas’ viral-superstar status has elevated him to model status, as Calvin Klein Jeans recently announced him as the face of their limited-edition jean capsule collection.

It must have been a stressful experience for the Internet sensation to land himself in an ad campaign for one of the world’s most productive fashion brands.


All it took was a simple tweet. Back in 2011, Dallas tweeted that he wanted to be a Calvin Klein model and here we are, five years later he’s landed his dream job.


And just like that Cameron Dallas has captured himself more than six seconds of fame.

Lesson learned: It’s all about speaking things into existence. (*tweets* “I want to be Beyoncé.”)

Dallas now represents the brand’s latest collection, which targets 18 to 25-year-olds and features an array of casual pieces, from cropped tops to sweat suits. The campaign was shot by photographer Jack Pierson on a beach in Malibu, California and also includes Austrian model, Stella Lucia.

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Photo Credit: Jack Pierson