NEW YOU Celebrates Beauty B.A.R. Live Event with Spectacular Welcome Kick Off Reception

NEW YOU, the leading voice in beauty and health for over 12 years, hosted its ninth annual Beauty Awards with a thrilling two-day extravaganza. The weekend festivities commenced with a VIP welcome party on Friday, April 12th, at the W Hotel South Beach, serving sophistication and innovation to an entrepreneurial audience of style enthusiasts.

The NEW YOU Beauty B.A.R. Live Event this year was a landmark occasion, marking the third installment of the live red carpet event and solidifying itself as South Florida’s leading consumer, media, and influencer beauty industry gathering. The celebration kicked with a glamorous VIP Reception, featuring red carpet appearances, celebrity performances, and industry accolades. The event was graced by numerous A- list celebrities such as Jamie Chung, Myrka DeLanos, Ashley Benson and included a special collaboration with Miami Swim Week The Shows, with proceeds benefiting Make-A-Wish Southern Florida.

Make-A-Wish® Southern Florida is dedicated to fulfilling the transformative wishes of children facing critical illnesses. Over its 35-year history, the organization has granted over 12,000 life-changing wishes, bringing joy and hope to countless families.

Miami Swim Week The Shows is an annual premier event renowned for showcasing the latest designs in swimwear, resort wear, and beauty. This event serves as a vital platform for designers and brands, enabling them to showcase their creations to a global audience. It acts as a catalyst for emerging and established designers, facilitating business growth and collaboration opportunities within the fashion and beauty industries.

The collaboration between Make-A-Wish® Southern Florida and Miami Swim Week The Shows at the NEW YOU Beauty B.A.R. Live Event exemplifies the power of combining fashion, philanthropy, and community support. Through this partnership, the event not only celebrates creativity and style but also contributes to the meaningful mission of granting life-changing wishes to children in need.

Notably, attendees were treated to supplementary live performances by Dancing With The Stars professional Tony Dovolani’s Fred Astaire Dance Studio staff.   The Albanian-American professional ballroom dancer, instructor and judge is known for his involvement in the American version of Dancing with the Stars on ABC and has spent an incredible 22 Seasons on air. Just when guests thought the evening was winding down, the  multi-platinum global musical artist, Flo Rida lured guests into a VIP section of the W Hotel for a full out concert. The party atmosphere was solidified, filled with dancing, laughter, and a champagne shower as people let loose and enjoyed the moment.

The convergence of high-profile personalities, fashion, and philanthropy created an unforgettable evening celebrating beauty, talent, and charitable giving. The kick-off party embodied the spirit of innovation and reinvention. Over the course of the weekend, style icons, award-winning brands, industry leaders, and influencers came together at The 1 Hotel South Beach for the main event on Saturday, April 13th.

For more information about NEW YOU AWARDS and its initiatives, visit

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