One of our most loved luxury hair tool brands, ghd has just announced its new international brand ambassador, Chiara Ferragni. Good Hair Days (ghd), has always been a love of Chiara and her iconic blonde hair which has now become a statement. If you are unfamiliar with Ferragni, she currently has a staggering 23.7 million followers on Instagram), of which she grew from her Blonde Salad blog, started over 10 years ago.
A long-term fan and user of ghd, Ferragni has partnered with the brand on successful social media campaigns for 2 years. In her new and elevated position, Ferragni will be the face, and hair, of ghd, with a focus on a new launch to be revealed later this year, which features Ferragni in the global advertising campaign.
This is the first time ghd – a global leader in premium professional hair-styling tools – has announced a digital star, and now successful entrepreneur, as an International Brand Ambassador. The announcement coincides with the 20th anniversary of the British brand which is celebrating 20 years of good hair days throughout 2021.
Ferragni notes: “I’ve used ghd for years and have always shared my good hair days with my community. I’m so pleased to announce that I am the international brand ambassador for ghd.”
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The brand has won over 300 beauty awards for its groundbreaking tools which maintain a consistent heat of 365ºF – the optimum temperature for heat styling – for ultimate results without compromising on healthy-looking hair.
