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The Sexiest Color

By New You Editorial
Posted On Apr 15, 2012

Beauty Tip: If you want to look your sexiest, wear a red dress

According to a University of Rochester study, the lady in red concept has actual psychological roots in the primal brain. Though they don’t realize it, men find the color red on a woman to be a powerful aphrodisiac. Researchers Andrew J. Elliot and Daniela Niesta showed study participants a black-and-white image of a woman against a background colored red, white, gray, or green, and color pictures of the woman in a red or blue blouse. Men consistently perceived the woman wearing or highlighted by red as sexier, and they were 56 percent more likely to want to ask out the woman dressed in red compared with blue. Only men, not women, found women against a red backdrop to be more attractive. Color didn’t influence opinions of non-erotic traits, such as how nice the woman seemed. The psychologists believe that the color red has biological roots, since nonhuman male primates are particularly attracted to females displaying red when they are ovulating.