Celebrity Hairstylist Ted Gibson Opens Amazon Enabled STARRING Salon in LA
Posted On Mar 07, 2019
Ted Gibson opens STARRING Salon featuring an open floor plan and individual pods known as clouds, instead of traditional stylist chairs. Backed by state-of-the-art Amazon technology, each cloud provides an unprecedented client experience that is unlike any other currently offered.
Each cloud offers different ambient lighting options like “Everyday Sunshine,” “Moonlight,” and “Indoors,” to view hair color and styles in various light and ambiance settings. Additionally, each individual cloud features an Amazon Fire Tablet, Amazon Prime Video application, and Sonos speakers for truly personalized entertainment programming and music options. The salon itself is entirely voice activated through Amazon Alexa, and a state-of-the-art entertainment lounge welcomes guests instead of a traditional salon waiting area.
As creative visionaries, Ted Gibson and Jason Backe also set to turn the archaic salon retail experience on its head. Instead of static shelves housing excessive amounts of haircare and styling products that stylists feel uncomfortable pushing on clients and clients feel pressured to purchase, STARRING offers highly curated products with everything available for purchase directly from the Amazon App, delivered straight to your doorstep.
A simple scan from your mobile device can initiate your purchase from Amazon, and products can also be placed on an auto-renewal subscription, so you’ll never run out of your favorite hair product ever again.
As an innovative, multi-faceted brand, STARRING By Ted Gibson also encompasses a premium product line, available through Amazon and select retailers nationwide. The line’s debut product is the Shooting Star Texture Meringue ($52), a versatile styling product that can be used on both wet AND dry hair. On dry hair, it creates texture, body and shine with a matte/shiny editorial finish for that effortlessly ‘lived in’ look, and on wet hair, it creates a beautiful, sexy blow-dry with heat protection.
The meringue also features a high performance, beautiful fragrance that opens with delicate notes of fig and amber, followed by secondary notes of lush coriander and vanilla, all rounded out with creamy coconut and warm woods scents. Using Ted and Jason’s celebrity and high-profile client feedback coupled with exceptional product chemists, the duo plan to continue expanding the line in lockstep with the salon opening, with several product innovations in the pipeline for 2019.
To book an appointment at the new STARRING Salon, click here .