2018 New You Beauty Awards - Powered by OmegaXL

Color Wow Root Cover Up

By New You Editorial
Posted On Nov 19, 2013

My hair is a rich shade of dark brown and keeping it free of roots and gray hairs is not always easy. Unfortunately, there are times the silver strands show up on top of my head, en masse overnight. With no time to make a color appointment, I have days when the gray is there for all to see – until now.

I will never again have to face another day with gray, no matter how hectic my schedule. Color Wow Root Cover Up is a miracle that has been added to my list of ‘must-be-in-my-purse-at-all-times’ items.

Resembling an eye shadow compact, complete with dual-tipped brush and mini-mirror, it is an instant solution to disappearing roots and gray hairs. It took less than a minute to apply to my dry, freshly washed hair and I styled with product as usual. The temporary powder is not oily or sticky, nor did it leave my hair looking lackluster or dry. It provided a quick, seamless cover-up that matched my hair and erased my gray.

Wow Color Root Cover Up is water-resistant, so you can swim, sweat, sleep and dance in the rain without losing your beautiful hair color. It lasts from shampoo to shampoo and comes in a variety of shades for finding the perfect color match from platinum to black.


How to Buy: http://www.colorwowhair.com, $34.50. Also available at Ulta and Ulta.com


-Tena Moore; Embracing my 40’s with grace, humor, and lots of products