Italian Blogger Chiara Ferragni is Pantene Global Brand Ambassador
Posted On Jan 28, 2016
Hair care powerhouse, Pantene, named Italian blogger Chiara Ferragni, as its new Global Brand Ambassador. Ferragni is known as The Blonde Salad, which is the name of both her blog and her first book. Ferragni is also a fashion designer and has collaborated with famous designers such as Steve Madden, Louis Vuitton, Chanel, and Christian Dior.
As Global Brand Ambassador, Ferragni is also the face and hair of the brand. She says, “I’m obsessed with my hair! I’ve always felt that when I have beautiful hair, I look and feel more beautiful-and stronger.” When she was a teenager, she was always fascinated by Pantene’s ads. She says, “I’m thrilled to be Pantene’s latest Ambassador because healthy hair helps me look and feel stronger and more beautiful.”
Pantene’s brand director, Layal Ammar, says Chiara is the world’s top digital fashion icon and the brand is thrilled to be working with her.
Watch the video below to see her first commercial.
Photo: Splash News