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Kendall Jenner Transforms to A Gothic Queen

By Sydney Cook
Posted On Jun 23, 2016
Kendall Jenner Transforms to A Gothic Queen


When we think of Kendall Jenner, we envision the average girl next door because of her humble personality, natural makeup, and simple style.

Though it’s clear that she’s a fan of all things 90’s via her obsession with chokers, crop tops, slip dresses, and high-waisted jeans, we could have never pictured the all-American girl in full on goth gear. Then again, we’re not Marc Jacobs.

In the latest Marc Jacobs ad campaign, Jenner easily looks like she could be a cast member on the set of Beetlejuice. And that slay-age is what makes her great at what she does.

Jacobs said it perfectly in the caption of the photo he shared. “For me, it is the ability of a model to effortlessly transform into a look and character that makes her so appealing and inspiring.”

“KENDALL, Supermodel I will always remember the first time I met Kendall during castings for our Fall 2014 fashion show. Katie Grand invited her to come by the studio for a brief introduction before she was photographed for the model boards. At the time, I knew very little about Kendall… As history now has it, her very first fashion show was for Marc Jacobs Fall 2014. Kendall has since been a part of every show along with being featured in our Spring ’15 ad campaign (also shot by David Sims). It goes without saying that Kendall has gone on to establish an incredible career for herself and every bit of it is a testament to her hard work, passion and desire. During castings for Fall ’16, due to the enormous height of the boots we designed, we had to make certain that each girl was able to walk (and walk safely). Kendall slid those boots on and walked around the studio as if she was in a pair of running shoes: statuesque, confident and just as enthusiastic and excited to be doing the show as if it was her first one. For me, it is the ability of a model to effortlessly transform into a look and character that makes her so appealing and inspiring. Photographed by David Sims for our Fall ’16 ad as a Goth Goddess is the sweet, kind and ultimate professional, Kendall Jenner.” [email protected] • Photographed by David Sims Styled by @kegrand Casting by @bitton Hair by @guidopalau Makeup by @diane.kendal Nails by @jinsoonchoi Set design by @stefanbeckman #MJFW16

A photo posted by Marc Jacobs (@marcjacobs) on

In the photo, styled by Katie Grand and shot by David Simms, Kendall wore an all-black fit including sky-high platforms and an oversized coat, paired with a boatload of eyeliner and wild, crimped hair. It’s definitely a step further than the finger waves and feathers Marc Jacob sent down his fall 2016 runway.

Does this mean that the 90s’ thick black liner and lipstick are back for round two? Between the hints Marc Jacobs continues to share, and Kylie Jenner’s latest Lip Kit shade, Majesty, we may be going completely Goth this fall – like that kid from middle school whose favorite store was Hot Topic.


Cover/Feature Photo Credit: Shutterstock