L’Oréal Men Expert Introduces Two Global Spokesmodels
Posted On Mar 01, 2016
Today, L’Oréal Men appointed two global spokesmodels. Three-time world champion racing driver Lewis Hamilton and model Lucky Blue Smith are the newest models for the beauty brand. Lewis will serve as the new face of the Men’s Expert HydraEnergetic line, a range of anti-fatigue skincare. Hamilton says about the new role, “In my world, success is down to focus and efficiency. L’Oréal Men’s Expert has the same philosophy and their high-tech products are made for men like me. I don’t want to waste a second and I’m used to getting the result I want. I’m proud to join the L’Oréal Men’s Expert Club.”
Lucky Blue is serving as the face of Men’s Expert HydraPower, a moisturizing skincare range. He says, “I travel a lot and go to different countries almost every week. My jet lag can get out of hand and I have to take care of my skin. So when I was asked if I wanted to be one of the L’Oreal Men’s Expert’s face for grooming I was super stoked and honored. I am very excited to join the L’Oréal family and get to use amazing products every day.”
We can’t wait to see what these two guys are going to do for the brand!