2018 New You Beauty Awards - Powered by OmegaXL

A New Look for Ivory

By Alvaro Martinez
Posted On May 08, 2018
A New Look for Ivory

The brand you love and trust is coming out with a new line of products and a new look! Ivory, Procter & Gamble’s oldest and most iconic consumer brand, just announced the launch of Ivory Free & Gentle, a new line of body wash, along with a fresh new look to their brand, packaging, and logos.

“As P&G’s oldest and most beloved brand, Ivory has continued to stay true to its promise of using only pure and purposeful ingredients,” said Bobbie Jo Ehlers, Ivory Brand Franchise Leader. “Not only is this new line gentle enough for the whole family, the nourishing formula also delivers a pure clean that families can trust.”


Established 138 years ago, Ivory became a household name for making the first floating soap. While we may not think about the benefit of a floating soap today, it was groundbreaking in the late 19th century. Since then, they’ve stayed true to their promise of remaining an effective, yet gentle everyday cleanser for the entire family at a great value for seven generations.

Ivory Free & Gentle is specially made to match the skin’s pH through its gentle and nourishing formula free of dyes, parabens, and harsh cleaners. This new line comes in three refreshing scent varieties including Pear & Sandalwood, Chamomile, and Sweet Pea & Lily, all offering a pure and moisturizing clean.

With its new look, Ivory’s website will be the main source for new information, brand heritage, and current products. Additionally, the site will offer new and online-exclusive products that are perfect for the entire family. For more information on Ivory and the brand’s products, please visit www.Ivory.com.