Under the Pink
Posted On Oct 21, 2015
Two LA brands—the sexy and comfy clothing label Clover Cloth and capsule jewelry collection Neshama Project—team up to benefit the impactful breast cancer charity, the Pink Fund.
by Andrew C. Stone
No one rocks a T-shirt like a California girl… and few tees, tank tops, or sweatshirts grab our attention like the sexy numbers from Clover Cloth (clovercloth.com). Adding to the allure of these high-quality (and highly touchable) graphic separates is the charitable ethos of the brand’s LA-based founders, Heather Cereghino and Alana Littler. The designing duo, who are partners at the publicity firm Clover PR, developed the line to give back some of the good vibrations they’ve received in their lives.
And it’s not just lip-service… Every purchase plants a tree in a developing country, and proceeds from limited-edition styles benefit specific charities. The ladies’ give-back spirit is currently sending love and financial support to the Pink Find (thepinkfund.org), which provides scholarships to women in the midst of breast cancer treatment. “More often than you would think, women will lose their employment as they undergo chemotherapy treatment,” notes Cereghino. “The Pink Fund is an incredible organization that directly impacts these women, at an incredibly vulnerable moment in their lives,” Littler adds. Twenty-five percent of every sale of Clover Cloth’s Im/Possible Tank ($48) goes to Pink Fund.
Even better, they’ve teamed with the one-of-a-kind capsule collection jewelry line Neshama Project (theneshamaproject.com), selling hand-crafted necklaces along with the Im/Possible tanks ($108 for a tank and small necklace, $136 for a tank and a large necklace), and once again 25 percent of these proceeds feed back to the Pink Fund. We applaud all involved for building consciousness into their ethos.