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Poof & Primp

By Ruchel Louis Coetzee
Posted On Nov 11, 2015
Poof & Primp

We asked Hollywood hairstylist, David Babaii, his ideas for a pumped up ponytail that could be perfect for any star-studded charity ball. Babaii enrolled in the school of Vidal Sassoon after an unfulfilling stint in hotel management. His mother, a stylist and 70’s legend in London, inspired him to follow the dream. “ I have been known as the ‘King of Curl,’ especially bohemian beach curls. My goal to make women look sexy, natural, and beautiful,” says Babaii.


“For Olivia Wilde’s Premiere of Cowboys & Aliens, I really wanted to try something different here. This pumped-up pom-pom ponytail started by applying IT&LYS Pure Water Drops to her wet hair prior to blow drying. Next, I brushed her hair into a high ponytail. I placed additional clear plastic bands every two inches down the entire ponytail. To finish, I sprayed it with IT&LYS Pure Hair Eco and tied a black satin ribbon around the base. This grabbed everyone’s attention,” he advised.