Dulce Candy Ruiz known simply as Dulce Candy has built a multifaceted empire. With more than two million YouTube subscribers and counting, she is definitely a beauty maven worth following on social media. From her in-depth makeup tutorials to her sweet style advice, she offers audiences a wealth of knowledge in all things beauty and fashion.
Aside from this, she also provides daily inspiration for other like-minded entrepreneurs in pursuit of a dream. New You chatted with the 28-year-old DIY queen, to discuss her new book, a personal memoir entitled, “The Sweet Life: Find Passion, Embrace Fear, and Create Success on Your Own Terms,” and her favorite beauty essentials plus much more!
New You: How did your entrepreneurial journey begin?
Dulce Candy: I began in mid 2008 as a hobby. I had [literally] just gotten back from Iraq and I discovered YouTube and the beauty community. A place where I can be myself outside of my job as a mechanic in the Army.
NY: How does your YouTube channel compare to other beauty channels?
DC: What sets me apart from other channels is that I am ME. All I can do is offer myself.
NY:What additional opportunities have arisen due to your YouTube success?
DC: I’ve had the blessing of working with brands, TV shows, and magazines that I grew up watching and reading. I also wrote my first book, The Sweet Life.
NY: What was the motivation behind your first book, The Sweet Life?
DC: We all have a story and a message to tell to inspire others. I wanted people to know that they are not alone and that dreams do come true.
NY: Which celebrities, if any, do you look to for style inspiration?
DC: Adrienne Bailon
NY: Can you name your favorite five beauty essentials?
DC: Benefit Watt’s up!, Kat Von D-Lock It Tattoo foundation, Mac Fix +, Charlotte Tilbury mascara and Mario Badescu Moisturizer.
NY: What’s next for Dulce Candy?
DC: I’m excited to expand the programming of my content on and off YouTube, as well as extending the Dulce Candy brand into various licensing opportunities.
NY: A piece of fashion advice every woman should live by?
DC: Wear what makes you happy! Don’t dress for the approval of others.
NY: In five words or less, how do you hope to inspire other millennial entrepreneurs?
