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Skin Worship

By Toni Negas
Posted On Feb 09, 2011

Yeah, I remember back in the day when sun worshipping was a badge of beauty – a “healthy” tan was coveted by all. After years of baking and burning, however, today that badge of beauty has become (there’s no better way to put it) a bitch – skin is wrinkled, has lost its elasticity, is mottled and, for some, skin cancer ridden. NOT pretty.

So I did a double take this past weekend while at the annual meeting of the American Academy of Dermatology when I walked by the Neutrogena booth on the exhibit floor. A large banner above all their SPF products on display read: SKIN WORSHIPPING. (Close enough to “sun worshipping” to warrant a second look.)

I have to say, I LOVE this. It’s just enough of a play on the “sun worshipping” of old to potentially have meaningful impact (ie, for us all to finally really “get” just how important it is to protect our skin and to hold it in reverence).

It’s a fact: Our skin communicates much about our health and fitness. As such, it makes sense that skin care is usually the starting point for those of us who want to age gracefully.

So if you’re looking to prevent further damage (highly recommended – it’s never too late) and/or undo all that damage (with the aid of medical-grade products, peels, microdermabrasion and laser technologies to resurface and improve the skin), this message is loud and clear: Forget the sun. It’s time to worship your skin!

From the Editor’s desk…



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