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Target Nails It with Reality Show Inspired Polish

By Julie Fink
Posted On Jan 07, 2016
Target Nails It with Reality Show Inspired Polish

I think I missed my calling when Target recently decided to launch a reality show-inspired nail polish line. With colors like Toddlers and Tiaras (baby pink), Tribal Counsel (khaki-nude) and The Final Rose (red), this is just another reason for me to scour through Target’s endless goodies, Starbucks in hand.

The line will launch on January 17 with 38 shades of 5-free polish, plus a basecoat and a topcoat. Not only is it fun, but it’s a green choice as well. 5-free polish has eliminated the use of five known carcinogens (formaldehyde, dibutyl phthalate, toluene, formaldehyde resin, and camphor). Woot! Plus it’s reasonably priced at $7.49 a pop.

Nail Polish

I wish I could’ve been a fly on the wall when Target’s branding team was picking these names. There is an incredible nod to Bachelor Nation, not to mention some serious throwbacks and fan favorites. We’ve rounded up the MVP’s:

Toddlers and Tiaras (baby pink)

Honey Boo Boo
TLC

Newlyweds (a bubble-gum pink)

Newlyweds MTV
MTV

Made (a muted coral)

Made
MTV

Bachelorette and Bachelor (pink and cornflower blue)…
Rose Ceremony and The Final Rose (both reds), Girls Tell All (another bubble-gum pink), and Fantasy Suite (a midnight blue)

the-bachelor-season-20
ABC

The Hills (a punchy coral)

the_hills_700x394
MTV

Laguna Beach (ocean blue)

Luguna 2
MTV

You’re Fired (a classic red)

You're Fired
NBC

Tribal Counsel (a khaki-nude)

Tribal_Council
CBS

Simple Life (pastel purple)

Simple Life
FOX

Make It Work (a pretty teal)

Make IT Work
Bravo

Well played Target.