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Urban Decay’s Newest Celebrity Collaboration

By Samantha Boden
Posted On Mar 02, 2016
Urban Decay’s Newest Celebrity Collaboration

Urban Decay has tapped Orange is the New Black star Ruby Rose as the new face of their company. The partnership is perfect, Ruby is super-edgy and so is Urban Decay. The cosmetics brand chose Ruby because of her “badass look, f*ck it attitude, and playful spirit.” Ruby’s new title is “Most Addictive New Vice.” And we think that’s very fitting.


The actress says about her new gig, “Urban Decay believes in supporting individuality and personal self-expression- two values I hold very dear- because everyone deserves the freedom to explore their personality and discover their true selves.”


As part of her new role, she’s set to encourage self-expression, the brand’s obsession with color, and beauty with an edge. The details on the collaboration are super limited, but if it’s going to be anything like Gwen Stefani’s chic line, then we know it’ll be a winner.


So much Orange is the New Black news this week. Netflix released the trailer yesterday and now everyone’s favorite tough girl is getting her own makeup line.