Hugh Jackman Launches Sun Protection For Children
Posted On Nov 03, 2015
By: Ruchel Louis Coetzee
Australian actor Hugh Jackman has launched Pure Sun Defence, a sun protection brand for children, in a bid for children to take sun care more seriously. The brand is marketed at children aged 3-14 and uses broad spectrum SPF50 UVA/UVB protection and is water resistant, PABA and fragrance-free, hypoallergenic and recommended by The Skin Cancer Foundation.
With melanoma incidents increasing by 800% among young women between 1970 and 2009, it is little wonder that Jackman is so determined to lend his star power to this cause. Hugh was diagnosed with basal cell carcinoma in 2013 and has since used his social media channels to promote the importance of wearing suncreen. “Sun protection wasn’t as prominent for my generation and it’s important we emphasize its value for the next,” he says. “I’m a father and want my children – all kids, really – to protect themselves against the health risk of skin cancer, since it’s so easy to do so.’
Hilary Fogelson, author of Pale Girl Speaks and three time survivor of melanoma agrees and says it is never too late to start getting vigilant about sun protection. She would like to see mothers begin early awareness with their children – introducing sunscreen creams and protective clothing to their newborns and infants. “My dream is to get to that place where you go to the beach and don’t see anyone uncovered,” she says, in all seriousness.
Products are available as a 6-oz spray or 8-oz tube, retailing at $5.98 each at Walmart.