Jessica Alba, Kate Bosworth at Who What Wear X Target Launch Party

By Samantha Boden
Posted On Jan 28, 2016
Jessica Alba, Kate Bosworth at Who What Wear X Target Launch Party

Last night Jessica Alba, Kate Bosworth, and Jaime King came out to celebrate the launch of the Target Who What Wear collaboration. Who What Wear is a destination for current trends in celebrity and runway fashion. Target’s collaboration with Who What Wear will feature pieces inspired by street style and closet staples. New You caught up with Alba, Bosworth, King, and the founders of Who What Wear, Hillary Kerr and Katherine Power.

 

Jessica Alba says, “The collection is totally on trend but also has a bit of timeless appeal.” She also shares her style advice.

 

Kate Bosworth says she’s a big Target fan and loves Hillary and Katherine. The two girls keep their fashion accessible.

 

 

Jaime King says she loves that Target does these incredible collaborations with the true tastemakers.

 

 

Who What Wear founders Hillary Kerr and Katherine Powers say it’s been a dream of theirs for the last ten years.

 

 

The collection launches at Target this Sunday. Click here for a sneak peek.

 

Photo: Johns PKI/Splash News


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