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Balmain x Nike: Fashion Meets Fitness

By Lauren Ford
Posted On May 24, 2016
Balmain x Nike: Fashion Meets Fitness

On June 2nd NikeLab is launching a line with Olivier Rousteing, the famously talented 30-year-old creative director of Balmain and Kardashian-Jenner family bestie.

This new soccer-inspired line, “Football Nouveau” mixes the two wonderful worlds of fitness and couture. In true Balmain fashion, the line is black, gold, and has lots of embellishments. It features joggers, sneakers, sports coats, and crop tops. Vogue called the collection, “a felicitous marriage of Nike’s technically advanced materials with Rousteing’s love of dark glamour.

Vogue
Vogue

It only makes sense for the futuristic fitness brand that is Nike to combine forces with one of the hottest designers of today. This isn’t the first time we have seen fitness brands collaborate with top designers. It seems that the sporty couture is going to be on trend for a while now.

We will be patiently waiting for the unveiling of Balmain x Nike. In the meantime, let’s stalk Olivier’s Instagram- he posted a preview of the lookbook that is reminiscent of a da Vinci portrait, full of gothic Italian luster.

Dream Team. NikeLab x OR #champion @loveme_rileym editorial for @schonmagazine #getyourdress

A photo posted by OLIVIER R. (@olivier_rousteing) on

A photo posted by OLIVIER R. (@olivier_rousteing) on

Photo Courtesy of @Balmain