Gyms Without Mirrors the Next Big Thing?
Posted On Jun 09, 2016
Throughout the month of June, Blink Fitness’ across the New York City tri-state area are covering up mirrors throughout their facilities. According to the company’s vice president of marketing, Ellen Roggemann, “exercise isn’t just about how it makes you look, it’s about how it makes you feel.” Roggemann further stated, “exercise can build your confidence and your energy, and those reasons to exercise are so much more valuable than what you see in your reflection.”
The program “Monday Without Mirrors” is an added extension of the official “Every Body Happy” campaign that began in March with numerous ads that showcased a variety of body types. It is definitely a one-of-a-kind approach, to say the least, and we must admit this is one step in the right direction towards promoting body positivity.
And we aren’t the only ones to feel this way! Former New York Giants player Steve Weatherford joined the movement for that exact reason. “Exercise isn’t just about physical changes, it’s also about the daily investment you make in yourself, and how it makes you feel,” he said.
Although this is a unique initiative with an encouraging message, it is worth mentioning one of the more important reasons mirrors are widespread in gyms. It is to ensure that while working out you are maintaining proper form and technique because, in the grand scheme of things, it helps prevent injuries from occurring. Perhaps this is the very reason why the covering up of mirrors will only take place for one day (Monday) out of the week?
Hit up the comments below to let us know your thoughts on the gym franchise’s bold statement to ignite a conversation about the health benefits of exercising aside from physical attributes.