St.Tropez, has announced beauty icon, supermodel, and entrepreneur Ashley Graham as its new Global Brand Ambassador. Graham will lend her influential voice to the brand, headlining their motivational “You Set the Tone” brand campaign. Ashley will lead the campaign with the rest of the global tanning tribe of celebrity fans, tanning experts, influencers, professionals and social communities.
Graham, who recently became a new mom, is living proof that today is truly the generation of body diversity. Because of this, the modeling world is changing by storm. Though we are accustomed to seeing size zero models strutting down the runway with their slim bodies and fierce facial expressions, the modeling industry is now more accepting of curvier models who present fuller body sizes and exude maximum confidence.
Graham noted, “The secret is finally out! I’m so excited to be working with St.Tropez as the new face of their iconic brand. St.Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round. But for me, it’s not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside. I feel like I can take on the world with a tan! I couldn’t be more proud to partner with St.Tropez to kick off a brighter tone for 2021.”
Working closely with the brand over the last year on the partnership, Graham now begins her role leading the St.Tropez ‘You Set the Tone’ Campaign, which encourages everyone to glow with confidence. With iconic status across the tanning and skincare category, St.Tropez continuously brings new, innovative, easy to use formats that makes it quicker and easier for you to get a trusted sunkissed glow at home, without the harmful effect of UV rays. Combining the best in tanning technology and superior skincare ingredients, they are the go-to for a hydrated, longer lasting and sunless glow that adapts to your skin tone. Graham’s first in-store campaign image will hit Ulta stores this month with more exciting content set to follow on the brand’s social channels.
St.Tropez is available at Ulta, Sephora and Amazon.
