The moment we’ve all been waiting for has arrived: the finalists for the NEW YOU Beauty Awards are here, and the competition has never been fiercer. From cutting-edge skincare innovations to game-changing makeup must-haves, these standout products represent the pinnacle of beauty excellence. After rigorous testing and endless comparisons, the finalists in each category have proven themselves worthy of the spotlight, showcasing groundbreaking formulas, luxurious textures, and transformative results. Whether you’re a skincare aficionado or a makeup maven, the NEW YOU Beauty Awards finalists are the crème de la crème—here to elevate your beauty routine to new heights.
All products featured here are independently selected by our NEW YOU team. If you buy something through links on our website, NEW YOU may earn a commission.
BEAUTY INNOVATIONS
NEW YOU AWARD WINNER
The Wonderskin Wonder Blading Lip Stain Masque is revolutionizing the way we wear lip color, earning its place as a frontrunner for a beauty innovation award. This cutting-edge product combines a peel-and-reveal formula with smudge-proof, transfer-proof technology, delivering vivid, long-lasting color that feels weightless. Its unique approach to lip stain application not only makes it fun but ensures an effortlessly bold, flawless look that stays put all day. Perfect for anyone seeking vibrant lips with zero touch-ups, Wonderskin’s innovative masque has transformed the beauty game, proving that the future of makeup is all about staying power and style.
$22, amazon.com
NEW YOU SEAL OF BEAUTY WINNER
Meet the Mother Science Molecular Hero Serum, a groundbreaking contender for this year’s Beauty Innovation Award. This science-backed serum harnesses the power of precision molecular technology to target signs of aging, uneven texture, and environmental damage at a cellular level. Its lightweight, fast-absorbing formula is packed with bioactive ingredients that deliver visible results, leaving skin smoother, brighter, and revitalized. With its innovative approach to skincare science and proven efficacy, it’s no wonder this serum has become a must-have for beauty enthusiasts and industry insiders alike.
$89, motherscience.com
BEST AGELESS BEAUTY
NEW YOU AWARD WINNER
Corsica Scents Rose Glow is a standout contender for the Best Ageless Beauty Award, blending luxury with skincare innovation. Its delicate rose scent evokes timeless elegance, while its carefully crafted formula hydrates and nourishes, leaving skin luminous and youthful. Perfect for those seeking both a sensory indulgence and effective skincare, Rose Glow delivers glowing, dewy skin that defies age—making it an essential in any beauty routine that values both radiance and rejuvenation.
$19.95, corsicascents.com
NEW YOU SEAL OF BEAUTY WINNER
Julep Beauty’s Eyeshadow 101 Crème-to-Powder Eyeshadow Stick is a standout contender this year thanks to its effortless versatility and long-lasting formula. Its smooth crème texture transforms into a soft, powdery finish that resists creasing and fading all day. With a rich, highly pigmented payoff and easy glide-on application, this multitasker delivers stunning color in a single swipe, making it a must-have for both beauty enthusiasts and busy professionals alike.
$18, amazon.com
BEST NEWBIE
NEW YOU AWARD WINNER
Seis Cosmetics’ Rose Lip Mask is a standout in lip care, offering deep hydration and nourishment with its luxurious blend of rose extract and natural oils. This mask works overnight to restore softness and plumpness, leaving lips feeling smooth and rejuvenated. Loved for its rich, non-greasy texture and subtle, refreshing scent, it’s the perfect addition to any skincare routine, making lips feel pampered and looking irresistibly supple.
$22, seiscosmetics.com
NEW YOU SEAL OF BEAUTY WINNER
TIRTIR’s Mask Fit Red Cushion is a game-changer in the world of complexion perfection. With its innovative formula, this cushion provides a flawless, breathable finish while offering skincare benefits that go beyond just coverage. The lightweight texture effortlessly blends into the skin, ensuring long-lasting hydration and a radiant glow. It’s the perfect fusion of makeup and skincare, earning a place in every beauty lover’s must-have collection.
$25, amazon.com
BRAND OF THE YEAR
NEW YOU AWARD WINNER
MAREE is redefining beauty standards with its innovative approach to self-care, blending luxury with accessibility. Known for its clean, high-performance formulations, the brand has gained a loyal following for its focus on sustainability, inclusivity, and empowering customers to embrace their natural beauty. With its commitment to transparency and groundbreaking products, MAREE has become a true game-changer, earning its well-deserved spot as a contender for Brand of the Year.
Imaree.com
NEW YOU SEAL OF BEAUTY WINNER
Vitabrid C12‘s revolutionary 12 Hour Vitamin C Soothing Serum is a true winner offering a groundbreaking formula – the first of its kind to deliver the power of vitamin C without causing irritation. The secret lies in the K-beauty brand’s proprietary delivery technology, Vitabrid CG (12-Hour Vitamin C™). This technology allows for sustained, 12-hour delivery of vitamin C deep into the skin, maximizing its effectiveness while minimizing any potential discomfort.
$32, amazon.com
INNOVATIONS IN HAIR
NEW YOU AWARD WINNER
The CHI Lava Air Glam takes hair styling to the next level with its patented CHI® Volcanic Lava technology. Sporting a potent 1300W BLDC motor for professional-grade performance and powerful airflow. Emitting over 100 million negative ions, it guarantees smooth, anti-static results, while achieving a maximum temperature of 210°F for gentle heat. With three heat settings, a cool shot function, an ergonomic handle, and quiet operation at less than 82 dB, this lightweight styler offers customizable styling with ease. It’s a game-changer for anyone looking to elevate their beauty routine.
$299, chi.com
NEW YOU SEAL OF BEAUTY WINNER
IGK’s Disco Disco Clear Gloss Shine Spray is making waves in the beauty world, earning its spot as a frontrunner for an Innovation in Hair Award. This game-changing formula instantly enhances hair with a weightless, high-shine finish, while also taming frizz. Its unique blend of nourishing ingredients delivers gloss without the greasy feel, making it a must-have for anyone seeking that perfect, glossy, glass-like hair. It’s the ultimate in modern haircare luxury.
$34, igkhair.com
SKINCARE STANDOUT
NEW YOU AWARD WINNER
The Skincare Junkie Discoloration Fade Wand tackles stubborn dark spots and uneven skin tone with remarkable precision. Packed with potent ingredients like tranexamic acid and niacinamide, it visibly fades discoloration over time, leaving skin brighter and more even. The innovative wand applicator ensures targeted, mess-free application, making it effortless to address specific concerns. For anyone seeking a solution to hyperpigmentation, this product has quickly earned its place in the skincare routine of those aiming for a flawless complexion.
$78, skincarejunkie.com
NEW YOU SEAL OF BEAUTY WINNER
ZitSticka KILLA™ ACNE Extra Strength Microdart Patches are revolutionizing acne care with their innovative microdart technology. Each patch delivers active ingredients directly into blemishes, targeting acne at the source for fast and visible results. Perfect for on-the-go treatment, they seamlessly blend into your skincare routine, providing an effective, discreet solution for stubborn breakouts. With a blend of science and convenience, KILLA™ has earned its place as a must-have acne-fighting hero.
$16, zitsticka.com
THE PERFECT POUT
NEW YOU AWARD WINNER
Revolution Beauty’s Pout Bomb has taken the lip game to new heights. With its ultra-plumping formula, this gloss delivers a luscious, fuller look without any sting. Infused with nourishing ingredients, it leaves lips feeling smooth and hydrated all day long. Available in a range of flattering shades, it effortlessly combines high shine with a weightless feel, making it the ultimate lip product for those seeking a bold, effortlessly chic pout.
$7, ulta.com
NEW YOU SEAL OF BEAUTY WINNER
Luk Beautifood Lip Nourish is a cult-favorite for its nourishing formula that combines skincare and color in one. Packed with natural ingredients like shea butter, coconut oil, and beeswax, it hydrates and protects while delivering a subtle, buildable tint. The result? Soft, plump lips that feel as good as they look. Its clean, eco-friendly composition makes it a standout in the world of beauty, giving lips the ultimate care and color boost.
$25, lukbeautifood.com
