Kim Baker doesn’t just want you to wear makeup. She wants you to feel seen. The former model turned celebrity makeup artist and founder of Glamazon Beauty sat down for a candid interview with NEW YOU that revealed the heart, hustle, and philosophy behind her inclusive beauty brand.

“I started out as a straight-size model, then became a plus-size pioneer,” Baker shares. “I went through this whole transition where I felt beautifully empowered, and I wanted other women to feel that way too.”

That empowerment became the foundation of Glamazon Beauty, a brand designed to simplify makeup routines while celebrating every skin tone and undertone. “Your skin, but better. Beautiful skin,” she says. “I wanted to create a brand for women who love makeup but don’t like feeling or looking made up.”

From Mixing Shades to Making Moves

Baker’s modeling career exposed a major flaw in the beauty industry. “I always had to mix my own product. Different brands, different shades, just to match my skin,” she recalls. “That’s when I knew it was time for more. It was time for Glamazon.”

Her experience working at beauty counters for brands like Bobbi Brown, Chanel, and YSL gave her insight into what was missing. “I saw what was going on in each brand’s color lineup. That helped me start doing my research,” she says. “I literally started on Google, sourcing packaging and meeting manufacturers.”

One manufacturer saw her passion and gave her a $10,000 credit to get started. “If you are persistent and consistent, you will find a way,” Baker says. “Let your passion guide you.”

Understanding Undertones, Not Just Shades

Glamazon Beauty currently offers 12 foundation shades, but Baker emphasizes that it’s not about quantity. “It doesn’t take 60 shades of foundation to figure it out,” she explains. “It’s more about the undertone, the base tone, and the overtone.”

She breaks it down simply. “My blanket shade might be Golden Chestnut and Molten Pecan. That’s what I’m wearing right now,” she says. “Does it look like I’m wearing makeup? That’s what I want for my women. And for your man too. I don’t know any man who likes a woman looking like she has makeup caked on her face.”

Celebrity Clients and Everyday Stars

Baker has worked with stars like Toni Braxton and Tom Cruise, but she treats every client like a celebrity. “To me, everybody’s a star,” she says. “Tom Cruise was one of the nicest people I’ve ever worked with. He remembered my kids’ names and the name of my line. If he can be kind, everybody better be kind or I’m walking off the set.”

Empowering Women Beyond Beauty

Glamazon Beauty is more than makeup. It’s a movement. “Beauty doesn’t stop at 21 or 30 or 40 or 50,” Baker says. “It’s all in your head. Keep your confidence.”

She’s hosting a women’s empowerment event this November and is also the subject of an upcoming made-for-TV movie. “It’s the Kim Baker story. A cautionary tale. A journey from zero to hero,” she says. “It’s a testament to my mother and a legacy for my daughters.”

Her message to women is clear. “If you’ve ever had a dream to be or become anything, it’s because it is possible,” she says. “That dream is God whispering in your ear. All you have to do is take the first few steps and He’ll take the rest.”

The Glamazon Philosophy

Baker’s guiding principle is simple. “Less is more. It’s about your natural beauty,” she says. “Our mystical veil primer and foundation stick create a glow. I’m a woman of a certain age, and I’m still glowing. That’s Glamazon Beauty.”

Her goal? “Look like yourself, just prettier.”