As the global beauty industry continues to evolve at unprecedented speed, Cosmoprof North America CPNA remains one of the most important destinations for discovering what’s next. This year, NEW YOU Media returns to Cosmoprof with a focused mission: to spotlight emerging brands, breakthrough technologies, and innovations shaping the future of beauty.
At the center of NEW YOU’s Cosmoprof activation is the NEW YOU “NEWy” Awards, a recognition that showcases the most exciting product introductions and forward-thinking brands from the past year.
Cosmoprof North America is more than a trade show—it’s a hub for beauty innovation and business growth. Bringing together brands, buyers, media, and investors, CPNA serves as a launchpad for companies looking to scale their visibility and influence.
The NEW YOU “NEWy” Awards: A Signal of What’s Next
The NEW YOU NEWy Awards recognize great new products and meaningful innovation. The awards spotlight brands that are pushing boundaries and redefining what modern beauty looks like. The focus of NEW YOU NEWy awards is on showcasing the brands with potential to truly move the industry forward, through:
- Relevance to today’s consumer
- Innovation in formulation or delivery
- Scalability and market impact
- Potential to shape future trends
Learn more and schedule your NEW YOU Newy visit at Cosmoprof North America at AWARDS WEBSITE.
An Award That Reflects Industry Evolution
The NEWy Awards focuses on key areas driving growth across beauty, including:
1. Clean & Sustainable Beauty
Consumers are more conscious than ever about ingredients, sourcing, and environmental impact. Brands prioritizing transparency, sustainability, and eco-friendly packaging are setting new standards.
2. Personalized Skincare & Customization
From AI-powered diagnostics to tailored formulations, personalization transforms skincare into a highly individualized experience.
3. Advanced Delivery Systems & Beauty Technology
Innovation isn’t just about ingredients—it’s about deploying new delivery systems, devices, and solutions that redefine performance and results.
4. Direct-to-Consumer DTC Innovation
Brands that excel at connecting with consumers—through digital platforms, content, and community—are leading the way of industry growth.
Together, these reflect a beauty industry that is becoming more data-driven, sustainable, and consumer-centric.
An Award + Growth Platform
Recognition through the NEWy Awards goes well beyond a seal —it creates true momentum driven by authority and acts as a preview of the future.
NEWy brands gain:
- Increased visibility and industry awareness
- Credibility with retail buyers and distribution partners
- Access to broader media exposure and recognition
In addition, brands are fast-tracked as finalists for the NEW YOU Beauty Experience & Awards in Spring 2027, creating a pathway from emerging innovation to industry-wide recognition.
Brands interested in NEWy recognition, should contact the NEW YOU team at AWARDS WEBSITE. There you can also register for NEW YOU’s exclusive cocktail and networking reception with industry leaders, fellow founders and innovators, and top journalists
A Curated Look into the Future
NEW YOU’s return to Cosmoprof North America 2026 is more than an event activation—it’s a curated and shared insight into the next era of beauty.
Through the NEWy Awards and its broader presence, NEW YOU is:
- Elevating the most important innovations and news of the industry
- Giving emerging brands a powerful platform
- Bridging retail discovery and industry recognition
For anyone invested in where beauty is headed—founders, marketers, buyers, or investors—this is a moment worth watching closely.
To enter for a live interview at Cosmoprof North America and potential feature on NEWYOU.com, schedule a press meeting here: https://www.newyouawards.com/newyawards2027
