iRomaScents was created to transform the way consumers connect with scent. Through personalisation, automated sampling and intelligent consumer insights, the technology is helping brands create more engaging, data-led fragrance experiences. 

Category Judge, Guive Balooch, Head of Augmented Beauty & Open Innovation, L’Oreal Group says: 

“I chose them for a few reasons. The first, is that it uses AI guided discoveries, as an experience that can really uplift in the retailer today; where you can have better sampling, you can solve sensory fatigue, hygiene, conversion that can be a challenge in the category of fragrance, and it’s very very personalised. And at the end, it can lift the conversion from 5 to 90%. It’s truly amazing and very difficult to do this in this category. And it’s live all over the world- in Brazil, in Japan, in Dubai- so it’s really working in the field”.