The bra industry has undergone a massive transformation recently, with women seeking more comfortable and supportive options. The pandemic has only accelerated this shift, with many bra-wearers choosing bralettes and sports bras over traditional wired bras. As a result, retailers have increased their investment in sports bras by 9%, while push-up and wired bras have experienced a two-year decline, down 25% from 2020. On the other hand, bralettes continue to gain momentum, with demand up 4% YoY since 2020.
Amid this changing landscape, Renata Black, co-founder of EBY—a female-led, purpose-driven, size-inclusive, seamless intimate apparel brand with big-name investors like Rosario Dawson and Venus Williams—has created an innovative bra that promises to revolutionize the industry: The Only Bra. Her mission for EBY is to enable women to influence the one decision they make daily: the underwear they choose. Renata has lived in a factory in Sri Lanka for three months, learning everything there was to know about manufacturing, including how to fit a garment properly.
The Only Bra uses a never-before-seen 3D fabric technology and 3D Support Wings to create a pain-free support system. A soft structure embedded within the band molds to your figure and supports it as you move. This bra promises the same shaping, support, and lift as an underwire bra without the pain of the hard underwire. The result is an astonishingly versatile, supportive, and comfortable garment perfect for everyday wear.
While The Only Bra is the only bra you’ll ever need, Black also has some tips for finding the perfect bra, no matter the brand. So, if you’re in the market for a new bra, there are a few key factors to consider before purchasing.
Prioritize Comfort: Look for Breathable, Soft Fabrics
When shopping for a bra, prioritize comfort over everything else. Look for bras made from breathable, soft fabrics that won’t irritate your skin or cause discomfort throughout the day. Cotton, bamboo, and microfiber are good options to consider.
Consider Strap Width
The width of your bra straps can make a big difference in terms of comfort and support. If you have larger breasts, consider opting for wider straps to distribute the weight more evenly. Thin straps may dig into your shoulders and cause pain or discomfort.
Pay Attention to Separation
A good bra should provide separation between your breasts to avoid the dreaded “uni-boob” look. Look for bras with a center gore that sits flat against your chest. This helps to create a natural shape and avoids the appearance of a single, merged breast.
Find the Right Fit for Your Breast Shape and Size
Different breast shapes and sizes require different types of bras. It’s important to find a bra that works for your individual needs, whether you need more support, comfort, wireless, seamless, etc. Be sure to measure yourself and try on different styles to find the best fit.
Don’t Underestimate Bralettes
Bralettes are no longer just for smaller cup sizes. With new technologies, bralettes are now available with amazing support and coverage. When choosing a bralette, consider factors like fabric, breathability, moisture-wicking, and materials that enhance elasticity. Think about what occasion you’ll be wearing the bralette for, whether it’s daily wear or working out. Then, don’t be afraid to try them out and see if they work for you.
By keeping these tips in mind, you can find the perfect bra for your needs, whether looking for comfort, support, or style. And if you’re looking for a truly revolutionary bra, check out the just-launched The Only Bra by EBY.
