How Fresh Is That Bottled Water In The Window?
Posted On Apr 06, 2015
Ever wonder what is in your bottle of water? Is it truly fresh from a bubbling spring up high in a mountain, or is it just a marketing ploy to make you believe it is fresh? When a new bottle of water landed on our desks we not only loved it but were curious as to why it tasted so good, so we decided to ask some pertinent questions. Here is what the founder of Waiakea water, Mr Ryan Emmons replied;
NEW YOU: What sets Waiakea water apart from its competitors?
RYAN EMMONS: I would like to split my answer up in terms of Health, Sustainability, and Ethics/Charity.
Health– It is the first Hawaiian Volcanic Water of its kind, and its unique filtration process through 14,000 ft of porous volcanic rock through the Mauna Loa volcano enriches it with a variety of trace minerals and makes it one of the most naturally alkaline waters in the world. Unlike other alkaline waters out there, Waiakea is alkaline through the naturally occurring alkaline minerals present in the water such as magnesium, calcium, etc, whereas other alkaline waters are filtered tap water made artificially alkaline through electrolysis and the addition of sodium bicarbonate (baking soda). In addition, Waiakea’s unique filtration enriches it with silica, which is beneficial for hair, skin, nails, while studies have shown that just 7mg naturally occurring in water can reduce the chance you get Alzheimer’s by 11%. Lastly, because of how often it rains at our source (360 days a year) our water is constantly flowing and does not sit in an aquifer stagnant. This is very unique in comparison to other waters, and this young vintage of about 30 days is one of the reasons why Waiakea has an award winning, light and smooth taste. You can read more here: http://waiakeasprings.com/taste-and-terroir/
Sustainability- Waiakea is the first domestic premium bottled water to be certified Carbon Neutral for a variety of Eco-initiatives. These include using one of the most sustainable fresh water resources in the world (recharge rate of 1.4 billion gallons/day), being the first premium bottled water to use only 100% RPET bottles (90% smaller carbon footprint than competitors), utilizing low emission shipping, and actively participating in regional reforestation and other carbon projects. We hope to create positive industry change with this platform.
Charity/Ethics– Waiakea is the most charitable premium water available. For every liter bought, Waiakea donates 650 liters of clean water to people in need in rural Africa, primarily in Malawi and Zimbabwe. No other premium water has a more significant platform. Fiji for example, is a part of the 1% for the planet foundation, which is a mere 1% of profits.
NY: Are the enriched minerals added to the water or do they come naturally from the earth?
RE: They are all natural! Nothing added whatsoever.
NY: How much sodium is in each bottle and is it negligible if people drink several bottles a day?
RE: 10 mg/liter. Yes
NY: What is the retail cost?
RE: 500mL retails for $1.79 and 1L retails for $2.79.
NY: Where can you find Waiakea water – in stores or only online?
RE: You can find Waiakea in Whole Foods and hundreds of other natural and specialty retailers, hotels and resorts, boutique restaurants, cafes, yoga studios, gyms and more in over 30 states. Check out our store locator to find a store near you: http://waiakeasprings.com/store-locator/
You can also get Waiakea conveniently delivered to your door anywhere in the U.S. Just visit http://store.waiakeasprings.com and buy online!
NY: How has your donation dollars made a difference in Africa?
RE: We have sponsored a pump project together with Albertsons in Malawi that is now serving fresh water to 233 men, women and children https://waiakeainc.app.box.com/s/5pq0q8wmb94bglxwqg76nfavhy7b0fjm
NY: What are some of the dangers we need to be aware of in other bottled water?
RE: There are many bottled waters that claim to have “patented” ultra-hydrating processes that give their water more oxygen and even go as far as to make antioxidant claims. Beware of these ridiculous health claims made by companies that are simply using tap water and trying to put a spin on things. Also, bottled water and tap both should be regulated more if possible. I typically look for fluoride and ask for the water quality reports to be sure.
NY: Do you have any scientific studies – if so can you give an example?
RE: Yes, this Study uses Evamor as a case study which has same pH of 8.8 as Waiakea – http://www.businesswire.com/news/home/20120711005380/en/Water-Created-Equal#.VR1Sx53D-71