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Get Customized

By Bianca Pastor
Posted On Apr 24, 2014

Personalized Beauty

Each person is equipped with an entirely unique skin type, hair color, and body type, and  cosmetics companies are thankfully starting to recognize that.  One-size-fits-all products simply cannot always perform the way our distinct body type requires. Below are five personalized beauty brands that I am so excited to try!


Previse: Previse asks a number of questions about your skin type, the climate you live in, your skin color and undertones, how acne prone you are, etc. Based on those answers, the brand recommends a full range of anti-aging products from cleansers and serums, to sunscreens and moisturizers that will meet your unique needs. Previsecare.com


Giella Custom Blend Cosmetics: Giella Custom Blend cosmetics immediately prompts web visitors to create an account with information on skin, hair, and eye type and color. After getting acquainted, Giella recommends custom shades and creates a virtual cosmetics counter filled with products just for you. Select from personalized liquid and powder foundations, eye shadows, blush, lipstick, and eyeliner—to name a few. Giella.com


Creative Scent: Founder Sarah Horowitz-Thran created a custom fragrance line that allows you to pick scents as unique as your own DNA. Visit one of Sarah Horowitz Perfums’ national stores for a “Beauty Bar” consultation with a Perfumer or take the “Online Journey” to virtual customization. This online questionnaire asks favorite color, texture, time of day, food and season to create an individual scent that evokes positivity and fond memories. SarahHorowitz.com


Sample Box Subscriptions: If you don’t already have a sample beauty box subscription, you are behind the curve! Both Birchbox and Ipsy Glam Bag are two big names in the business. Upon creating an account and completing your personal profile, the staff at these companies creates a custom box (or bag) of product samples to send you each month. The genius in this custom beauty buffet comes from all the new products you will experience and likely fall in love with! birchbox.com and  ipsy.com


Laura Mercier Cosmetics: Laura Mercier took the concept of makeup compacts and customized them—brilliant. If you are like me, you might have an eyeshadow compact with a couple different shades you wear and one or more that you never touch, along with a separate lipstick and foundation floating around, getting lost in the abyss that is your purse. Laura Mercier has made it simple to take exactly what you need on the go by creating customized compacts that include your choice of any combination of foundation, powder, eye shadow, lipstick or blush. Visit the website or any store where her products are sold to create a compact to add to your personalized beauty routine. Lauramercier.com  


-Bianca Pastor; Spontaneous and outgoing, seeking an end to my perpetually oily skin