Paraiso Miami Swim Week is an annual extravaganza that showcases the latest trends and designs in swimwear from both established and emerging designers. Previously known for their Coachella collection worn by Kendall Jenner and Kourtney Kardashian, ONEONE switches up the look to explore vintage vibes perfect for the Miami Beach runway in their newest collection, #TBT. The striking collection will be available online in August, 2023.
With its bold color blocking, retro-styled silhouettes, and commitment to sustainability, ONEONE Swim opened for the weekend of shows with beloved model Joy Corrigan and emerged as a standout brand that captivated both industry insiders and fashion enthusiasts alike.
Redefining Swimwear
ONEONE Swim’s collection at Miami Swim Week 2023 pushed the boundaries of conventional swimwear, offering a fresh take on vintage beach fashion. ONEONE Swim’s designs incorporated unique details and thoughtful construction. From intricate cut-outs to asymmetrical straps and unexpected color combinations, the brand’s swimwear exuded confidence and originality. “We believe nostalgia and modernity can coexist,” says brand designer Valentina Aristizabal. “Our #TBT collection is designed to embody this balance with vibrant pieces that celebrate Summer vibes all year long.” These distinctive features elevated traditional swimwear designs to new heights, ensuring that fans would feel both stylish and empowered.
Sustainability as a Foundation
In addition to its captivating designs, ONEONE Swim also made sustainability a core tenet of its brand philosophy. According to the Australian Circular Textile Association, around 30% of all clothes made around the world are never sold. Eventually they must be burnt or thrown away, composing a serious environmental issue. Recognizing the importance of reducing the fashion industry’s impact on the environment, the brand utilized eco-friendly materials and ethical production practices.
Ethically made in Colombia, ONEONE is a brand truly unlike any other. They create their clothing on-demand, an innovative sustainable production system in which every bikini is specially made for the customer who ordered it. This system is a unique concept in retail. And our favorite part? They employ mother heads of households, providing a stable income and workforce skills. The brand is currently seeking to expand and their warehouse to provide further opportunities and hire more women. “Dedication towards the environment and helping women is a big part of our success.” Stated Santiago Velez, the CEO of ONEONE Swimwear.
Diverse Representation
ONEONE Swim embraced inclusivity and celebrated diverse body types on the Miami Swim Week runway. The brand challenged conventional beauty standards and championed body positivity. This commitment to inclusivity resonated with the audience, who appreciated seeing swimwear presented in a way that felt relatable and attainable. Some models that strutted the runway include Joy Corrigan, Dilara Acar, Katie Love, Ella Halikas, Natalie Taylor, and Julia Pereira, just to name a few. ONEONE Swim’s collection inspired confidence in women and encouraged them to embrace their unique bodies, fostering a sense of empowerment that extended beyond the runway.
ONEONE Swim’s remarkable showcase at Miami Swim Week 2023 left a lasting impression on the fashion industry. As the brand continues to push the boundaries of swimwear fashion, it serves as an inspiring example for the industry, demonstrating that style, sustainability, and inclusivity can coexist harmoniously to create a brighter and more progressive future for fashion.
